About
Jennifer on Author Brand is a keynote speaker for hire in Clontarf, QLD.
Jennifer Lancaster talks about marketing and author branding without the jargon. Nothing is assumed, every concept goes into plain English, and the session is built around the group in front of her rather than delivered off a shelf. She's a writer herself, has spoken on 18 Tips for Book Publicity as part of Write Around Moreton Bay, and run a workshop on creativity to get ideas moving. She also owns Business Author Academy, teaching Australians to self-publish through video lessons. Keynotes on author brand for better visibility or finding your writing niche run 25 to 45 minutes; the author brand and platform workshop runs 90 minutes with concepts each person develops as they go. A projector and laptop set-up is useful. Based in Clontarf. Professional member of the Institute of Learning and Performance.
Watch
The show
First she asks who's actually going to be sitting there, because professionals thinking about writing a book need a different session from members of a writing group. Keynotes on author brand for better visibility, or on finding your writing niche, run anywhere from 25 to 45 minutes and get shaped around what that particular audience needs. The author brand and platform workshop is 90 minutes and works differently: it's full of concepts that each person develops for their own situation as the session goes. She's a professional member of the Institute of Learning and Performance.
On the day
A projector with a laptop attached is handy if your room already has one. That's the extent of it, and it's put as a preference rather than a condition, so tell her what your venue can offer when you enquire and she'll plan the session around it.
Performance options
Keynotes come first, with a small reduction for libraries. Workshops are a group booking and include a creative activity plus a book planning workbook that people take away. The retreat workshop is the biggest of the three: it runs in Brisbane or on the Sunshine Coast, and everyone gets the Power Marketing book, the Mega Planning Workbook and the materials that go with them. Ask about that one and she'll talk you through what it involves.
